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"Zheti" is Kazakh for seven, magic number for the Kazakh people and other nations of Asia. The Zheti brand was founded in 2015 by Ruslan Yerimov, a Kazakhstani television stylist who is well-known in his homeland as one of the country's brightest young creative talents.
Ruslan has developed his unique sense of style over the course of an evolving and versatile career during which he has trained and worked as an architect, stylist and designer.
The main goal of the Zheti brand is to allow our customers to express a unique and personalised take on the world through their clothes.
Our dominant principles are reflected in garments in which different textures and fabrics are organically combined. Different decorative elements work in combination with simple silhouettes to make Zheti products truly unique!